Ice Cream Cabinet of the Future Der Wettbewerb ist beendet

Entdecke die Ergebnisse des Ice Cream Cabinet of the Future Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

3 Gewinner 4 Favoriten der Community 77 Teilnehmer 82 Medien akzeptiert 32 Länder 9 Sprachen
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Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Jury Preis Gewinner

Auswahl nach Unilever

theblueoctopus
theblueoctopus #1 Preis
theblueoctopus 181.190 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Singapur

#1 Preis von 3.000 € für Walls The Tower. Above it all.

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira #2 Preis
aline_ferreira 210.690 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Brasilien

#2 Preis von 1.500 € für “Wall’s Heart”

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga #3 Preis
kamshiyolga 61.140 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Ukraine

#3 Preis von 500 € für World without borders!

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

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