Inspire European citizens to embrace change!
Darwin said: “It is not the strongest of the species that survive, but the most responsive to change.” Whether we resist it or embrace it, change is constant in life and the future is never written in advance. Some people fear uncertainty anxiously, and look for ways to avoid change because they see it as a threat to their security.
As a positive actor in a world of changes, the European Investment Bank needs your help to make people see change much more as an opportunity than as a constraint, an opportunity for a better future, a future that is more open than ever.
Can you come up with a script to help European citizens see change as an opportunity and encourage them to embrace it?
Create an illustrated script for a sharable and emotional video that encourages European citizens to embrace change in life.
FORMAT: Illustrated script with answers to questions (5 pages max.)