Entdecke die Ergebnisse des Knorr Innovation Wettbewerbs
Herausforderung
Zusammenfassung des Wettbewerbs
Create a new Knorr product for Millennial foodies!
Create a Knorr product for foodies to bring out more flavors in their dishes so they can enjoy cooking from scratch even more.
PDF Presentation (3 pages max.)

Knorr Unilever
A big thank you to everyone who submitted ideas – there was an amazing breadth of creativity and a lot of really interesting areas that were explored. The designs sparked a lot of inspiring ideas for us within a workshop that we were running, helping us to be a bit braver in our idea generation, as well as encouraging us to look back at areas that we might have dismissed in the past.
Thank you for such high quality entries and for all the thought and care that had evidently been put into these. We were really impressed, and are looking forward to creating the future for Knorr based on these insights and inspiring starting points!
Jury Preis Gewinner
Auswahl nach Knorr

kdesignmike #1 Preis
- Grafikdesign
- Illustration
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#1 Preis von 3.000 €
I’m super excited to win my first competition on eYeka. Firstly thanks for the opportunity and I hope that the ideas I brought to the table will be of benefit and an inspiration to the Knorr brand. Looking forward to getting my teeth into some new briefs :)
cheers
Mike
We thought that this was a really intuitively designed way to add flavour into your everyday dishes, and loved the differentiation between the variants, focussing on flavour profiles rather than the specific ingredients.

Pany_Mari4ka #2 Preis
- Grafikdesign
- Animation
- Kreatives Schreiben
- Label & Verpackungsdesign
- Script Writing
#2 Preis von 1.500 €
We are very pleased to work with the world famous brand.
We will look for a new Knorr product on the shelves in the store.
And we hope that our idea will help the brand in development and success.
We were really interested by this idea of an easy way to liven up everyday olive oil and thought it was really different to anything we’ve seen before.

benci_vidanes #3 Preis
- Grafikdesign
- Video
- Illustration
- Animation
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#3 Preis von 500 €
This isn’t an area where the brand is currently so we loved that this idea pushed us out of our comfort zone and made us think differently.
Favoriten der Community
Abhängig von den Stimmen der Teilnehmer im Feedback-Kreis
Spitzenreiter in Qualität
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Platz 1 jamesdesign 696.940 Kreativ-Score
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Platz 2 msalomon 872.500 Kreativ-Score
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Platz 3 marijaocokoljic 40.420 Kreativ-Score
Spitzenreiter in Originalität
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Platz 1 jamesdesign 696.940 Kreativ-Score
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Platz 2 Lo0 36.480 Kreativ-Score
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Platz 3 volodymyr_moskalets 51.920 Kreativ-Score
Spitzenreiter in Geschichten erzählen
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Platz 1 jamesdesign 696.940 Kreativ-Score
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Platz 2 kristerlima 27.160 Kreativ-Score
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Platz 3 msalomon 872.500 Kreativ-Score