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Zusammenfassung des Wettbewerbs

Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

Easy Submission Form: visual + answers

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McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

Jury Preis Gewinner

Auswahl nach McDonald's

ma-create #1 Preis
ma-create 905.510 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Russische Föderation

#1 Preis von 1.250 € für DS47217_for_C11542

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

Voine #2 Preis
Voine 51.240 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing

#2 Preis von 900 € für DS47047_for_C11542

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

conceptionredaction #3 Preis
conceptionredaction 179.590 Kreativ-Score
  • Kreatives Schreiben
  • Script Writing

#3 Preis von 600 € für DS45574_for_C11542

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.


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