Find a creative name and an impactful tagline for the new Betadine product: the water-based gel!
If you’ve ever had a minor cut, a scrape or a burn you must have heard about one of the most efficient first aid brands: Betadine!
Betadine is a brand of first aid products that are antibiotic-free topical first aid treatments and that have been used in hospitals for over 50 years. With the elemental power of povidone iodine, a strong antiseptic and antifungal agent, Betadine kills the broadest spectrum of germs and bacteria that could infect minor cuts, scrapes and burns.
Today, Betadine is launching a new product in the US market to extend its range: a water-based gel. In order to ensure the success of this new product launch, the brand needs your help to communicate what’s great about the water-based gel. Can you help?
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