Coca-Cola - Energizing Refreshment Der Wettbewerb ist beendet

Interpreting Coca-Cola as an Energizing Refreshment

Start 16. November 2010 Ende Montag, 28. März 2011, 16:03 Uhr UTC Beratung Ergebnisse Mai 2011
Start
16. November 2010
Ende
Montag, 28. März 2011, 16:03 Uhr UTC
Ergebnisse
Mai 2011
Auftrag

Kontext

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Kreative Herausforderung

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

Winning works will be nominated for Cannes Lions 2011!

Preise

Jury Preis Video

  • #1 Preis 30,000 USD (24.000 €)

Jury Preis Foto

  • #1 Preis 15,000 USD (12.000 €)

Jury Preis Design

  • #1 Preis 10,000 USD (8.000 €)
  • #2 Preis 5,000 USD (4.000 €)
  • #3 Preis 5,000 USD (4.000 €)

Format

● 30 – 60 sec Video/Animation
● Design/Illustration
● Photography

Gewinnkriterien

Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY.
Winning works will be nominated for Cannes Lions 2011!

Leitlinien

Unleash your creativity, your work can take many forms: video, animation, illustration or photo!