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Fallstudie: Interpreting Coca-Cola’s energizing refreshment

Erfahre mehr über die Erfolgsstory von Coca-Cola

Herausforderung

Zusammenfassung des Wettbewerbs

Interpreting Coca-Cola as an Energizing Refreshment

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

5 Gewinner 1.586 Teilnehmer 2.616 Medien akzeptiert 74 Länder 10 Sprachen
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Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

Jury Preis Gewinner

Auswahl nach Coca-Cola

Video Kategorie

protonsanon
protonsanon #1 Preis
protonsanon 0 Kreativ-Score
  • Video
  • Kreatives Schreiben
Neuseeland

#1 Preis von 24.000 € für Power Up

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola

Foto Kategorie

garychan
garychan #1 Preis
garychan 0 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Hongkong

#1 Preis von 12.000 € für Catch Me If You Can!

Design Kategorie

kluster
kluster #1 Preis
kluster 1.550 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Italien

#1 Preis von 8.000 € für cocacola1

kluster
kluster #2 Preis
kluster 1.550 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Italien

#2 Preis von 4.000 € für cocacola2

kluster
kluster #3 Preis
kluster 1.550 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Italien

#3 Preis von 4.000 € für cocacola3


Coca-Cola - Energizing Refreshment Community

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