Chivas J&J Der Wettbewerb ist beendet

Introducing Chivas J&J, a special, premium edition especially made in honor of the pioneering brothers James & John. Chivas J&J is a blend of 2 rare, precious malts. It is exclusively distributed in selected bars/KTVs in premium cities in China and is sure to become a trendsetter.

Challenge
How do we get trendsetters and hipsters to try Chivas J&J and order bottles of it when they're in a bar or KTV (karaoke)?