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Zusammenfassung des Wettbewerbs

Gestalte ein Bild und eine Tagline, die Danone verkörpern!

Bei Danone hat man sich als Ziel gesetzt, die besten Joghurts anzubieten, damit die Menschen, die gesunde und fröhliche Seite des Lebens genießen können. Diese Hingabe zu Gesundheit und Genuss hat Danone Joghurt zum Marktführer frischer Milchprodukte gemacht.

Heute sucht Danone Joghurt eine neue, attraktive Möglichkeit, um ihre Ziele - und das woran sie glauben - darzustellen.

Deine kreative Herausforderung ist, Danone zu helfen, ihre Werte in einem Design (Illustration oder Fotografie) und einer Tagline zum Leben zu erwecken.

Format: Foto und Illustration.

Wenn Du Deine Idee mit einer Animation berreichern willst, ist auch das möglich. Allerdings sollte Dein Beitrag nicht länger als 5 Sekunden sein.

3 Gewinner 109 Teilnehmer 152 Medien akzeptiert 30 Länder 10 Sprachen

Jury Preis Gewinner

Auswahl nach Danone

met_mangindaan #1 Preis
met_mangindaan 0 Kreativ-Score
  • Grafikdesign

#1 Preis von 3.000 €

I heard about eYeka few months ago from my friend. He told me eYeka shares good creative challenge from great companies around the world. As a start, me and him (an animator) create an animated video for Lenovo (be a doer) challenge. We have lost on that challenge, but I don't give up. I made an illustration for Stand for Japan and lost again. And as my third attempt, I asked my friend Rangga Immanuel (great senior art director) to join the Danone challenge. Actually it's not an easy task because I saw the brief challenge days before the deadline and we had not enough time to do some brainstorming session and exercises. We just shared the ideas via email in 2 days and I did the visual in 2 days. Based on the video profile attached on the brief and did some little research on the net, we did this concept.

We specially loved the positive energy and inclusiveness of the proposed visual. The author captured in a very creative way the intergenerational dimension of our products. Also glad for us to prize an author from such an important country for the future growth of Danone Dairy such as Indonesia.

howyee #2 Preis
howyee 0 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign

#2 Preis von 1.500 €

Happy to share my experience with you. Last year I resigned my job and would like to do something creative and relate to drawing. However, it is hard to find as I don't have art and design background. At that time, I found eYeka from Internet. Since I only know drawing, I could only participate the contest with illustration. My creation process is very simple. After studying the contest brief, I will draw out my first idea, then study again and elaborate more. Sometimes my idea may totally change. I think a detail brief could inspire more idea.

Great visual, its simplicity and its colors …Very meaningful print of actions and passion which are inside of a cup of Danone Yoghurt.

hunty #3 Preis
hunty 65.190 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Vereinigtes Königreich

#3 Preis von 500 €

I enjoy the challenge that all the contests provide. Having worked in the Advertising Industry as an Art Director for a lot of years before I had my car smash. I found that eYeka provides me with creative challenges that test my ingenuity, as I attempt to produce good ideas in a professional way without having all the technical back up I used to have. At the end of the day a good idea is what counts. Danone products are regular residents in my refrigerator and I felt I had a connection with the product and the visual answers the brief asked for. When I have decided to take part in a project I usually spend some time creating a theme board palette of ideas, colors and typography. My inspirations are drawn from every form of visual media, but most importantly from my love of the Fine Arts and Advertising. Most of the work that I do is done alone but there are occasions when I collaborate with musicians and film makers to produce a complete project.

The submission cough our attention by the power of a simple tag line. Simple but very meaningful words


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