Nescafé Der Wettbewerb ist beendet

Reinvent instant coffee, Café style

15.000 €
Wettbewerb endete am 9. Mai 2012
Grafikdesign - Illustration - Kreatives Schreiben - Label & Verpackungsdesign

Instant coffee has evolved over the years, from brown powder in a jar to more recent products in single serve sachets that provide cafe style offerings such as lattes or cappuccinos.Yet many people still crave for a cup of coffee from a Café (think about your neighborhood Café). Not only does the coffee from a Café look good, it feels like quality coffee, with a distinctive aroma, delicious froth and can be prepared according to your taste.

Wouldn’t it be ideal to have instant coffee at your fingertips at home, whenever you want, whilst still getting to enjoy it Café style?

Make the best of both worlds by reinventing instant coffee with a product idea so it can be enjoyed at home as a treat, Café style.

Format: Pictures, illustrations, sketches, storyboards, and any visual medium that will allow you to describe your idea