Inspire young adults to realize their personal best and make things happen in their lives.
Life is what you make of it. It’s not about who you are. It’s about who you become.
Mizone, a drink from Danone represents this belief. It is a drink for young adults (18-25 years) who want to be at their best to realize their full potential. Those who believe that “life is not about who you are, it’s about who you become.”
Your challenge is to create an activity that engages young adults and propels them to be at their personal best and make things happen in their lives. Your ideas can take the form of engaging games, events, activities either online or offline.
Format: Print, storyboards, illustrations, photographs, sketches with explanations.