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Design a gift pack to make Lipton tea the best choice for gifting

Alert: you must read the whole brief to understand the challenge, not only the teaser.

Gifting is more than a social protocol. It is a lovely, heart-warming and creative way to communicate your emotions (such as love, appreciation, respect; etc) to someone. Hence whenever gifting season comes, people are always thinking: “I need something special”.When it comes to “special”, not only the gift inside matters, but also the packaging.

However, tea seems not always the best choice for gifting because people often feel it is not interesting and special enough.They will turn to something brighter or more exciting or seek for something more premium.

Design a premium yet bright and exciting gift pack for Lipton tea to make tea something “special” to give across all different gifting seasons.

FORMAT: Pictures, illustrations, sketches with explanations.

Lipton Unilever