How would you introduce a yummy gummy to your country?
Please read the entire brief, not just the teaser, to understand the challenge and increase your chances of winning!
There is nothing wrong with most gummy sweets but often there is nothing particularly special about them either. Here is something new and different with a unique shape and texture: a yummy gummy that is very popular in Japan. It is called “Fettuccine” because it is thin, long, flat and square-shaped, just like a small piece of fettuccine. It comes in 4 fruity flavors – peach, green apple, grape and lemon. The flavors taste authentic and are very fragrant. The gummy is covered in a light sugary coating with a hint of sourness to make it taste like real fruit. The texture is soft and tender but also chewy - almost like a perfectly cooked noodle. You can enjoy the fruity chewiness and soft juiciness at the same time, and the taste lingers even after you have finished.
Imagine that Fettuccine is going to be launched in your country... We need your help to make it known.
What do you think is the most unique and appealing aspect of the Fettucine gummy? Bring it to life with a vivid and exquisite print ad that introduces this gummy to people in your country.
Format: Pictures, illustrations, sketches with explanations.