Toyota - Connected Mobility Der Wettbewerb ist beendet

Revolutionize how we spend time in a car with connected technology!

Start 20. Juni 2013 Ende Donnerstag, 18. Juli 2013, 23:59 Uhr UTC Beratung Ergebnisse September 2013
Start
20. Juni 2013
Ende
Donnerstag, 18. Juli 2013, 23:59 Uhr UTC
Ergebnisse
September 2013
Auftrag

Kontext

Connected technologies (wifi, GPS, really any kind of data transmission) have dramatically changed how we spend our time in a car.  Drivers can now get weather updates, GPS navigation, help on locating the nearest petrol stations with fuel prices, music and video…

Toyota wants to know what comes next.

Kreative Herausforderung

Imagine a totally new service or product delivered via connected technologies that will improve your life with your car, making driving safer, easier, more social, more efficient, more convenient or more pleasurable.

Toyota is looking for very original ideas, something that is feasible but is not yet found in cars. It must be something that will improve the experience for drivers or passengers, before, during or after driving. Don't just improve something that already exists; go for really original ideas that will make Toyota say, “Wow, we’d never thought of that. Of course! It makes a lot of sense to offer that!”

Describe to us the needs of the car driver and occupants and how your idea will benefit them.

Toyota will use the winning ideas to develop products and services for its next generation car models.

TIPS:

We are giving you examples to help you understand what we expect. Please do not copy these in your submission, as it will be rejected.

What if Toyota could provide a contactless payment system for road tolls or drive-ins, managed online from the Toyota website or using an app. This could be embedded in the car, like a RFID chip. For example, I could pre-pay $200 on my Toyota account and the amount would be debited every time I need to pay a road toll or buy anything at a drive-in. I wouldn’t need to worry about reaching for my wallet or using multiple payment cards, making my journey easier and less stressful, allowing me to focus on the road and enjoy the driving experience.

Preise

Jury Preis

  • #1 Preis 6.000 €
  • #2 Preis 3.000 €
  • #3 Preis 1.000 €

Format

Presentations with pictures or illustrations and text.

Gewinnkriterien

To be accepted, your entry has to be original. We don't want to see ideas that are already produced by Toyota or other car manufacturers.

Leitlinien

Leitlinien für diesen Wettbewerb

  • Include pictures or illustrations to make it easy to visualize your entry, with some explanation of the idea and why you think a driver or passengers would use it.
  • Your entry has to be made in English. 

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