Lay's Microwave Der Wettbewerb ist beendet

Entdecke die Ergebnisse des Lay's Microwave Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Show us what happens when a potato-based product is put in the microwave!

Help Lay’s unite families with a new microwavable product. It is a potato-based, salty or partly salty snack that can be shared.

Presentations with pictures or illustrations and text. (PDF only)

Lese den ganzen Auftrag

6 Gewinner 68 Teilnehmer 82 Medien akzeptiert 22 Länder 6 Sprachen
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Lay's Pepsico

The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.

Jury Preis Gewinner

Auswahl nach Lay's

laurybonjean
laurybonjean #1 Preis
laurybonjean 62.360 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Frankreich

#1 Preis von 3.000 € für Stick up! lays

I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.

 

At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.

Lay's
000
000 #2 Preis
000 453.930 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Vereinigte Staaten

#2 Preis von 1.500 € für Hot Potato Twists

A unique crispy potato experience that offers theatre and fun to consumers by transforming in the microwave.

Lay's
toucan
toucan #3 Preis
toucan 68.640 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Vereinigte Staaten

#3 Preis von 500 € für Wild West Wedges

I am surprised and delighted to have been rewarded for my effort.  I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.

A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave

Lay's

Zusätzliche Preise Kategorie

billyfabianto
billyfabianto Zusätzlicher Gewinner
billyfabianto 16.240 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Indonesien

Zusätzlicher Gewinner für Billy Fabianto

I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest  notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.

A way to deliver very differentiated snack experiences.

Lay's
Gilower
Gilower Zusätzlicher Gewinner
Gilower 71.340 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Spanien

Zusätzlicher Gewinner für Lays Hot Chippers

A really innovative packaging idea that enables sharing direct from the pack.

Lay's
ram
ram Zusätzlicher Gewinner
ram 285.400 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Philippinen

Zusätzlicher Gewinner für The Sweet Potato

We had fun coming up with a new concept particularly creating name studies :)

A unique idea that could be used for communication of the enjoyment that Lay’s brings our consumers around the world.

Lay's

Lay's Microwave Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

Thank you all the winners and of course ll the participants of this contest! We are looking forward to seeing your ideas on the shelves of the supermarkets! 

68 Teilnehmer