Entdecke die Ergebnisse des Schick - Shaving Prep Wettbewerbs
Herausforderung
Zusammenfassung des Wettbewerbs
Can you convince young men to have smooth, comfortable shave and irritation-free skin?
Let young men know, in an entertaining and appealing manner, that shaving is no longer a necessary evil and that using Schick’s pre shave foam/gel will reduce skin irritation and redness.
Videos / Animations – 30 seconds MAX
Schick Quattro Energizer
Thank you very much for the participation. All entries are great, and it was quite difficult to select it. Talked with 12 different market in APAC, 3 ideas are selected that have strong potential to drive business.
Jury Preis Gewinner
Auswahl nach Schick Quattro

davimejia112 #1 Preis
#1 Preis von 10.000 €
Excellent idea that using wiper rubber sounds as metaphor of "Not using shave prep". This is easy to understand, in-line with strategy in the brief. As this is only touching “Issue Set Up”, we need to adding “Issue solving” in the middle.

Perestyuknn #2 Preis
#2 Preis von 6.000 €
Great idea that using hand slap as metaphor of not using shaving prep. Easy to understand.

allentaste #3 Preis
#3 Preis von 4.000 €
Deliver a benefit of shave prep in 2 aspects a) helps to reduce irritation, and b) emotional bonding – appeal to women.
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