Keep Lifesavers® going with a refreshingly new design!
There are times in the day when you need a jolt of refreshment to keep going. Lifesavers® is a round hard candy with a big hole that looks like… a lifesaver. Whenever you need it, it invigorates your mouth and your mind to help you through the day. The candy and its packaging have not changed for a long time and some say it looks a bit old-school. We need your help to refresh Lifesavers® so that it stands out on the crowded candy, gum and mint shelves and that it is easier for young adults to enjoy on the go.
Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.
Format: Presentation to include at least one front and one back picture of the packaging