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Zusammenfassung des Wettbewerbs

How can you show young Chinese men that they can get more power than their shower?

A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?

Presentation with illustrations, 5 pages max (PDF)

5 Gewinner 4 Favoriten der Community 28 Teilnehmer 30 Medien akzeptiert 18 Länder 6 Sprachen
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AXE Unilever

Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.

Jury Preis Gewinner

Auswahl nach AXE

lesyadernovaya
lesyadernovaya #1 Preis
lesyadernovaya 112.630 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Ukraine

#1 Preis von 4.000 € für Axe recharging lift

Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE
lesyadernovaya
lesyadernovaya #2 Preis
lesyadernovaya 112.630 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Ukraine

#2 Preis von 2.000 € für Lynx/Axe recharging tunnel

We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE
happiestfung
happiestfung #3 Preis
happiestfung 139.630 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Hongkong

#3 Preis von 2.000 € für 「有種就x出來」

I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.

AXE
bkloske
bkloske #4 Preis
bkloske 146.550 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Spanien

#4 Preis von 1.000 € für Axe Recharge

Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.

We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.

AXE
remake1990
remake1990 #5 Preis
remake1990 506.540 Kreativ-Score
  • Video
  • Illustration
  • Kreatives Schreiben
  • Script Writing
Algerien

#5 Preis von 1.000 € für The confidence machine

It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.

AXE

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