Invent a Mountain Dew drink that allows people to express themselves and stand-out!
We have a series of three contests for the brand Mountain Dew. The brand looks to innovate and create new soft drinks.
Contest #3: Innovation Orientation: MAKE MY OWN.
Mountain Dew is not just a brand; it’s a way of life. Mountain Dew charges you to “Do you…and have a damn good time” - to be motivated by your passions for those things you love doing. Dew drinkers lead by boldly doing things their own way, and on their on your own terms, while standing as individuals within their community of friends.
Create a very personalized Mountain Dew drink, one that loudly expresses the personality of the drinker… to start a conversation.
FORMAT: presentations with text and visuals, 5 pages max.