KITKAT Der Wettbewerb ist beendet

The use of existing KITKAT properties and taking it into a new product & pack format creates a concept that consumers would be willing to pay more for. A really exciting way to bring a more premium KITKAT experience to life.

The ability to make a consumers break even better by combining music! A really interesting idea that extends the break experience and makes it even better for consumers.

A great concept based on a strong insight about creating an intimate connection with another person. Takes the KITKAT product and helps facilitate that bonding moment.

This is a great idea that takes an existing product and adds value by allowing people to consume single fingers at a time. Adds value to consumer by enabling them to portion their consumption.

Links a existing habit around consumption of KITKAT with a hot beverage and helps facilitate the moment by making the consumers experience even better. Thank you!