How would you show Sumol’s contagious optimism in teens?
Everybody loves to have fun-loving, cool, positive people around that make life a party because their optimistic view of life is contagious and uplifts the entire group’s mood. They spread good vibes to the world and it’s very infectious to everyone around.
This is the “Sumol effect” and we want you to create a video or animation with your interpretation of this viewpoint in a way that would connect with teens, entertain them and encourage them to surrender to the Sumol effect's contagiousness. Can you be the trigger that starts the party?
Format: Video or animation – 60 seconds max