Resultate | Big Mac & Chicken McNuggets – Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Entdecke die Ergebnisse des Big Mac & Chicken McNuggets Wettbewerbs

Herausforderung

Zusammenfassung des Wettbewerbs

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

5 Gewinner 4 Favoriten der Community 83 Teilnehmer 127 Medien akzeptiert 31 Länder 9 Sprachen

McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Jury Preis Gewinner

Auswahl nach McDonald's

Nexo24 #1 Preis

Nexo24 570 Kreativ-Score

Grafikdesign
Illustration
Animation
Kreatives Schreiben
Label & Verpackungsdesign
Fotografie
Script Writing

Frankreich

#1 Preis von 4.000 €

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's

ManuFF #2 Preis

ManuFF 49.630 Kreativ-Score

Grafikdesign
Video
Illustration
Animation
Kreatives Schreiben
Label & Verpackungsdesign
Fotografie
Script Writing

Spanien

#2 Preis von 2.000 €

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's

siraelle666 #3 Preis

siraelle666 361.030 Kreativ-Score

Grafikdesign
Illustration
Label & Verpackungsdesign
Fotografie

Frankreich

#3 Preis von 2.000 €

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's

mwfuchs #4 Preis

mwfuchs 50 Kreativ-Score

Grafikdesign
Kreatives Schreiben
Script Writing

Vereinigtes Königreich

#4 Preis von 1.000 €

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's

mickeygogo #5 Preis

mickeygogo 2.110 Kreativ-Score

Grafikdesign
Video
Illustration
Animation
Kreatives Schreiben
Label & Verpackungsdesign
Fotografie
Script Writing

Irland

#5 Preis von 1.000 €

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's