Entdecke die Ergebnisse des Big Mac & Chicken McNuggets Wettbewerbs
Herausforderung
Zusammenfassung des Wettbewerbs
Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?
Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.
Presentation with text and illustrations (8 pages max)

McDonald's Mcdonalds
Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.
Jury Preis Gewinner
Auswahl nach McDonald's

Nexo24 #1 Preis
- Grafikdesign
- Illustration
- Animation
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#1 Preis von 4.000 €
What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

ManuFF #2 Preis
- Grafikdesign
- Video
- Illustration
- Animation
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#2 Preis von 2.000 €
A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

siraelle666 #3 Preis
- Grafikdesign
- Illustration
- Label & Verpackungsdesign
- Fotografie
#3 Preis von 2.000 €
The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

mwfuchs #4 Preis
#4 Preis von 1.000 €
This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

mickeygogo #5 Preis
- Grafikdesign
- Video
- Illustration
- Animation
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#5 Preis von 1.000 €
This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.
Favoriten der Community
Abhängig von den Stimmen der Teilnehmer im Feedback-Kreis
Spitzenreiter in Qualität
-
Platz 1 Samira-Rafi 364.480 Kreativ-Score
-
Platz 2 blancanera 10 Kreativ-Score
-
Platz 3 ma-create 100.300 Kreativ-Score
Spitzenreiter in Originalität
-
Platz 1 Samira-Rafi 364.480 Kreativ-Score
-
Platz 2 siraelle666 0 Kreativ-Score
-
Platz 3 blancanera 10 Kreativ-Score
Spitzenreiter in Geschichten erzählen
-
Platz 1 Samira-Rafi 364.480 Kreativ-Score
-
Platz 2 siraelle666 0 Kreativ-Score
-
Platz 3 blancanera 10 Kreativ-Score