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Herausforderung

Zusammenfassung des Wettbewerbs

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

5 Gewinner 4 Favoriten der Community 83 Teilnehmer 127 Medien akzeptiert 30 Länder 9 Sprachen
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McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Jury Preis Gewinner

Auswahl nach McDonald's

Nexo24
Nexo24 #1 Preis
Nexo24 48.010 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Frankreich

#1 Preis von 4.000 € für Authentic Big Mac Experience

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's
ManuFF
ManuFF #2 Preis
ManuFF 128.400 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Spanien

#2 Preis von 2.000 € für Skewers McNuggets

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's
siraelle666
siraelle666 #3 Preis
siraelle666 936.090 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Label & Verpackungsdesign
  • Fotografie
Frankreich

#3 Preis von 2.000 € für Big Mac

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's
mwfuchs
mwfuchs #4 Preis
mwfuchs 51.480 Kreativ-Score
  • Grafikdesign
  • Kreatives Schreiben
  • Script Writing
Vereinigtes Königreich

#4 Preis von 1.000 € für McDonald's

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's
mickeygogo
mickeygogo #5 Preis
mickeygogo 39.120 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Irland

#5 Preis von 1.000 € für Your Friend, Big Mac.

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's

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