HUGO next generation Der Wettbewerb ist beendet

Entdecke die Ergebnisse des HUGO next generation Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Help HUGO attract Millenials with your breakthough ideas

Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.

Presentations with illustrations and text (6 pages max)

Lese den ganzen Auftrag

5 Gewinner 120 Teilnehmer 156 Medien akzeptiert 37 Länder 11 Sprachen
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

Jury Preis Gewinner

Auswahl nach HUGO

InDezign
InDezign #1 Preis
InDezign 331.160 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Deutschland

#1 Preis von 4.000 € für HUGO Fragrance Bracelet

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 Preis
kbr3scia 71.050 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Vereinigtes Königreich

#2 Preis von 2.000 € für convocatoria HUGO nueva generación

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 Preis
aventicum 696.210 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Schweiz

#3 Preis von 2.000 € für Perftattoo

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 Preis
harimurdoko 54.220 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Label & Verpackungsdesign
  • Fotografie
Indonesien

#4 Preis von 1.000 € für hugo MIX water

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 Preis
aaronlobb 14.260 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Vereinigtes Königreich

#5 Preis von 1.000 € für HUGO INDEPENDENTS

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

HUGO next generation Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 Teilnehmer