Downy / Lenor Protection Der Wettbewerb ist beendet
eÿeka Express

This was an incredibly clever articulation of bad odor on clothes. I loved how it was immediately understandable, funny, true, and visual.

This was a great visualization of the fear many people feel when they wash their favorite clothes. It was immediately noticeable, humorous, but true.

This was very clever - we looked back and forth a few times before getting the joke! This is a great, ironic way of demonstrating the value of clothing protection.

I loved the personification of food odors on clothes. This is very true for many consumers - some of whom will change clothes after preparing a meal just to remove the odor. Thank you for your creativity and humor!

I loved the humor in this work. It draws attention to the benefit without being heavy-handed, and is a simple and elegant expression of clothing protection. Thank you for your creativity and humor!