Knorr Innovation Der Wettbewerb ist beendet
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Help Knorr create a revolution in Hot Savoury Snacks!

Start 13. Mai 2015 Ende Sonntag, 24. Mai 2015, 23:59 Uhr UTC Beratung Ergebnisse Juli 2015
13. Mai 2015
Sonntag, 24. Mai 2015, 23:59 Uhr UTC
Juli 2015


What do you reach for when taking a quick break at work during a busy day or between classes, when you’re feeling that growl in your tummy? When you need something more filling than just candy? Something that not only fills you, but also comforts you, even warms you up? What else is there besides the usual – cup noodles or instant noodles, rice pots, or microwaveable mashed potatoes?

Knorr wants to surprise and excite people with new savoury snacks that will grab people’s attention and entice them to try this new product. How can we revolutionise the hot savoury snacking category?

Kreative Herausforderung

Revolutionise snacking with a new quick to prepare Knorr Hot Savoury Snack that will make people’s mouths water!

In your entry, tell us your idea for a delicious new snack that’s quick to prepare and available in a single portion. Show us what it looks like.

Think about the person who would be interested in this snack. They’re busy and want to eat something warm, quick and easy to prepare in between meals.

What are some of the new benefits they can get from this new product?

Think about:

Product: Is this a new product? Different ingredients? Is it from a different part of the world and not easily accessible in Europe?

Packaging: Think about a new design, new size, new shape, what do people use to eat it? How does different packaging open up new snacking opportunities?

Place or occasion: Can people enjoy a hot snack when they’re on the go? Where else can they enjoy it? When do they enjoy it?

Please answer the following questions in your entry:

  1. Who is your food product intended for?
  2. How does your new idea differ from existing hot savoury foods in the market?
  3. How does your idea enhance the snacking experience?

We’re looking for your great ideas and they can come in a sketch or a rough drawing as well picture mock-ups.


Die Beispiele sind nur dazu da, dir eine konkretere Vorstellung von unseren Erwartungen zu geben. Bitte verwende sie nicht in für den von dir eingereichten Beitrag, da er sonst abgelehnt wird.

A good example might be a single serving of three little microwaveable dim sum in a box that you can reheat. You get variety, it’s light, savouty, hot, fast to eat and brings Asian novelty to the hot savoury snacking experience.

A bad example would be a pizza slices, hot sandwiches, French fries – all these already exist in the European snack food market.


Jury Preis

  • #1 Preis 1.500 €
  • #2 Preis 600 €
  • #3 Preis 400 €


1 page including 1 visual and 1 paragraph of text (PDF).


We are expecting you to provide two things: an original product idea AND an original packaging idea.


Leitlinien für diesen Wettbewerb

  • Entries should be in English only.
  • Visit the Knorr website to know about the products they already have.
  • Your product should be easy to prepare, for example with warm/boiling water or in the microwave; a conventional oven might not be as accessible and take too much time.
  • Your entry must have 1 visual, 1 paragraph of text to answer our 3 questions, and be easy to understand.

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