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Can you breathe creativity into a sanitary pad?

In a creative and surprising way, reinvent the way Whisper communicates how its product works, in a way that shows femininity and emotion that is relevant to today’s young women.

Video or animation, up to 45 secs.

5 Gewinner 6 Favoriten der Community 25 Teilnehmer 26 Medien akzeptiert 14 Länder 7 Sprachen

Whisper P&g

Thanks everybody for all your crazy ideas. As people who had been working on the brand for too long , we felt interesting and inspiring to see how people from the outside would perceive and communicate our brand and product.

Jury Preis Gewinner

Auswahl nach Whisper

hervecarton #1 Preis
hervecarton 66.830 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Animation

#1 Preis von 6.000 € für Whisper Gravity

The demo captures the gentle power of Whisper in a unique and memorable way. The droplets rising up into the cloud has a simple purity about it that will appeal to young women.

carlos_takemoto #2 Preis
carlos_takemoto 255.580 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign

#2 Preis von 4.000 € für A poetic Whisper.

I like to thank the client and eYeka, for this prize!  I am really grateful, because I know that all the creators in this contest, have worked hard. And thanks to all managers of eYeka! 

Fresh and memorable, particularly the way the young woman makes the cotton blossoms rise up into the air to protect her from the storm.

Paul #3 Preis
Paul 68.860 Kreativ-Score
  • Grafikdesign
  • Video
  • Fotografie
  • Script Writing

#3 Preis von 3.000 € für invisible protection

Her unexpected fall and the subsequent feeling of reassurance is an original way of connecting emotionally with young women.

vitallius #4 Preis
vitallius 26.550 Kreativ-Score
  • Grafikdesign
  • Video
  • Animation
Russische Föderation

#4 Preis von 2.000 € für Whisper

The demo indirectly communicates lightness through the visual mnemonic of the wings.

apet #5 Preis
apet 61.410 Kreativ-Score
  • Illustration
  • Animation

#5 Preis von 2.000 € für whisper

The demo connects with young women on an emotional level by helping the girl rise above her problem and follow her dreams. It clearly communicates that Whisper is soft and breathable like a cloud, and an irresistible comfort experience.


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Shhh... Share A Secret Community

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