Downy/Lenor Allergy Protection Der Wettbewerb ist beendet
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Entdecke die Ergebnisse des Downy/Lenor Allergy Protection Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Convince people that Downy/Lenor liquid fabric conditioner can help seasonal allergy sufferers enjoy more out of life!

Make Downy/Lenor the must-have for allergy sufferers with a visual ad that shows that this liquid fabric conditioner can easily repel allergens from clothes.

Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).

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6 Gewinner 5 Favoriten der Community 53 Teilnehmer 95 Medien akzeptiert 25 Länder 8 Sprachen
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Lenor P&g

Huge thanks to everyone for your participation in this contest! We were thrilled with the variety of entries and the talent shown by all your great work. It was a great experience!!

Jury Preis Gewinner

Auswahl nach Lenor

oceanomare
oceanomare #1 Preis
oceanomare 838.150 Kreativ-Score
  • Grafikdesign
  • Animation
  • Kreatives Schreiben
Italien

#1 Preis von 1.500 € für Spring

This entry not only delivered excellent visualization of the product benefit, but in a beautiful way that fit with the equity of the brand.

Lenor
adrianzapatagarcia
adrianzapatagarcia #2 Preis
adrianzapatagarcia 1.150.840 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Spanien

#2 Preis von 600 € für Protection from allergens

We loved that this entry visualized the product benefit in a disruptive way, leveraging a key visual for allergy sufferers but with a new twist.

Lenor
ivandelgadoart
ivandelgadoart #3 Preis
ivandelgadoart 104.280 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Spanien

#3 Preis von 400 € für Downy

This entry not only delivers on visualization of the product benefit, but does so in a way that creates a strong emotional connection. We know that many allergy sufferers feel like that have to protect their children to an extreme and this entry brings that tension to life.

Lenor

Zusätzliche Preise Kategorie

Samira-Rafi
Samira-Rafi Zusätzlicher Gewinner
Samira-Rafi 2.425.760 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Marokko

Zusätzlicher Gewinner für Enjoy your springtime !

We really enjoyed the bubble benefit visualization - a very intuitive way to bring the idea to life!

Lenor
lkrupka
lkrupka Zusätzlicher Gewinner
lkrupka 37.800 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Kanada

Zusätzlicher Gewinner für Downy/Lenor Allergy Protection — conceptual approach_Buttons

We really liked the use of iconography. Allergy sufferers are very accustomed to using icons to navigate allergy related products and this makes a nice connection between that habit and the laundry process.

Lenor
Kastersky
Kastersky Zusätzlicher Gewinner
Kastersky 193.260 Kreativ-Score
  • Grafikdesign
  • Video
  • Animation
  • Kreatives Schreiben
Vereinigte Staaten

Zusätzlicher Gewinner für Path

This entry did a nice job of creating a clean, simple visual of the product benefit and also recognizing the magnitude of issues that allergy sufferers face.

Lenor

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Downy/Lenor Allergy Protection Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

53 Teilnehmer