Knorr - Love the soil Der Wettbewerb ist beendet

Entdecke die Ergebnisse des Knorr - Love the soil Wettbewerbs


Zusammenfassung des Wettbewerbs

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 Gewinner 5 Favoriten der Community 82 Teilnehmer 84 Medien akzeptiert 29 Länder 9 Sprachen

Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.


Jury Preis Gewinner

Auswahl nach Knorr

Pablo_Margara #1 Preis
Pablo_Margara 35.010 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign

#1 Preis von 3.000 € für Love the Land

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

ManuFF #2 Preis
ManuFF 99.330 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing

#2 Preis von 1.500 € für Knorr´s Seeds "Love the Soil"

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

learousse #3 Preis
learousse 65.120 Kreativ-Score
  • Kreatives Schreiben
  • Label & Verpackungsdesign

#3 Preis von 500 € für Knorr Truck

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.


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Knorr - Love the soil Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

82 Teilnehmer