Entdecke die Ergebnisse des Danone Aptamil Wettbewerbs
Herausforderung
Zusammenfassung des Wettbewerbs
Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.
Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.
1st page is print ad and 2nd page is text explanation (2 pages PDF)
Jury Preis Gewinner
Auswahl nach Aptamil

kopiwriter #1 Preis
#1 Preis von 4.000 €
This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!
- Clear laddering up to Progress in Brand Ladder through focus on milestones
- Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
- Appeals to sense of pride & confidence (emotional end benefit)
- Can be projected forward

catzme #2 Preis
- Grafikdesign
- Illustration
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#2 Preis von 2.000 €
Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.Thanks to Danone and Eyeka team!
- The line “Behind every child’s achievement, stands a mum’s pride”
- Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
- Focus on ‘every child ‘ (all inclusive, not elitist)
- Room for progress to be depicted in a number of ways

MacRone #3 Preis
#3 Preis von 2.000 €
Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!
- Extremely unique
- Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"

damzobridge #4 Preis
- Grafikdesign
- Video
- Illustration
- Kreatives Schreiben
- Fotografie
- Script Writing
#4 Preis von 1.000 €
It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.
The element of a child being curious is aligned to our brand.

luchyru #5 Preis
- Grafikdesign
- Video
- Illustration
- Animation
- Kreatives Schreiben
- Label & Verpackungsdesign
- Fotografie
- Script Writing
#5 Preis von 1.000 €
- Emphasizing the importance of mum’s role.
- Shows the value mums play in the ‘simple’ success
- Not elitist
- Celebrates all aspects of motherhood
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