Danone Aptamil Der Wettbewerb ist beendet

Entdecke die Ergebnisse des Danone Aptamil Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.

1st page is print ad and 2nd page is text explanation (2 pages PDF)

Lese den ganzen Auftrag

5 Gewinner 6 Favoriten der Community 85 Teilnehmer 201 Medien akzeptiert 32 Länder 8 Sprachen
24d5b9f043a80131869c0a1e24287e51

Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

Jury Preis Gewinner

Auswahl nach Aptamil

kopiwriter
kopiwriter #1 Preis
kopiwriter 522.440 Kreativ-Score
  • Kreatives Schreiben
  • Script Writing
Australien

#1 Preis von 4.000 € für Talking Milestone

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

  • Clear laddering up to Progress in Brand Ladder through focus on milestones
  • Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
  • Appeals to sense of pride & confidence (emotional end benefit)
  • Can be projected forward
Aptamil
catzme
catzme #2 Preis
catzme 59.480 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Indonesien

#2 Preis von 2.000 € für Behind every child's achievement, stands a mom's pride

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

  • The line “Behind every child’s achievement, stands a mum’s pride”
  • Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
  • Focus on ‘every child ‘ (all inclusive, not elitist)
  • Room for progress to be depicted in a number of ways
Aptamil
MacRone
MacRone #3 Preis
MacRone 284.960 Kreativ-Score
  • Kreatives Schreiben
  • Script Writing
Spanien

#3 Preis von 2.000 € für TWA - #ToddlersWithAttitude

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

  • Extremely unique
  • Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
Aptamil
damzobridge
damzobridge #4 Preis
damzobridge 34.150 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Kreatives Schreiben
  • Fotografie
  • Script Writing
Kanada

#4 Preis von 1.000 € für Aptamil Toddler Curiosity

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

Aptamil
luchyru
luchyru #5 Preis
luchyru 117.470 Kreativ-Score
  • Grafikdesign
  • Video
  • Illustration
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
  • Script Writing
Venezuela

#5 Preis von 1.000 € für My training begins with you

  • Emphasizing the importance of mum’s role.
  • Shows the value mums play in the ‘simple’ success
  • Not elitist
  • Celebrates all aspects of motherhood
Aptamil

Favoriten der Community

Abhängig von den Stimmen der Teilnehmer im Feedback-Kreis

Spitzenreiter in Qualität

Spitzenreiter in Originalität

Spitzenreiter in Geschichten erzählen

Danone Aptamil Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

85 Teilnehmer