Ben & Jerry's new super ice-cream Der Wettbewerb ist beendet

Entdecke die Ergebnisse des Ben & Jerry's new super ice-cream Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Invent the next hit for Ben & Jerry’s

Amaze us with your bold idea of a new line for Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go and buy it as soon as they hear about it.

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4 Gewinner 92 Teilnehmer 133 Medien akzeptiert 32 Länder 7 Sprachen
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Ben & Jerry's Unilever

Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.

Now that the contest is over, may we suggest you go get some ice cream to celebrate?

Jury Preis Gewinner

Auswahl nach Ben & Jerry's

eepigni
eepigni #1 Preis
eepigni 43.650 Kreativ-Score
  • Grafikdesign
  • Video
  • Animation
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Spanien

#1 Preis von 3.000 € für THE BLUE DOT SORBETS

This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!

Ben & Jerry's
paddyyfr
paddyyfr #2 Preis
paddyyfr 39.740 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Brasilien

#2 Preis von 1.500 € für Mixed Brew

We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!

Ben & Jerry's
vixslay
vixslay #3 Preis
vixslay 19.350 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
Vereinigtes Königreich

#3 Preis von 1.000 € für Tipple Trip Around the World

Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.

Ben & Jerry's
AKdaBAOUS
AKdaBAOUS #4 Preis
AKdaBAOUS 56.170 Kreativ-Score
  • Grafikdesign
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Script Writing
Vereinigtes Königreich

#4 Preis von 500 € für SCOOP - The Ice Cream Robot

This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.

Ben & Jerry's

Ben & Jerry's new super ice-cream Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

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