Anchor - Dairy Innovation Der Wettbewerb ist beendet

Entdecke die Ergebnisse des Anchor - Dairy Innovation Wettbewerbs


Herausforderung

Zusammenfassung des Wettbewerbs

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

Lese den ganzen Auftrag

3 Gewinner 7 Favoriten der Community 42 Teilnehmer 63 Medien akzeptiert 23 Länder 7 Sprachen
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Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

Jury Preis Gewinner

Auswahl nach Anchor

frackdesign
frackdesign #1 Preis
frackdesign 162.190 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Kreatives Schreiben
  • Label & Verpackungsdesign
  • Fotografie
Argentinien

#1 Preis von 3.000 € für YogSphere

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

Anchor
xaviles
xaviles #2 Preis
xaviles 118.110 Kreativ-Score
  • Illustration
  • Kreatives Schreiben
Ecuador

#2 Preis von 1.500 € für Multigrain Milk Drink Compressed Into Tablets

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

Anchor
marloxx_9
marloxx_9 #3 Preis
marloxx_9 393.120 Kreativ-Score
  • Grafikdesign
  • Illustration
  • Label & Verpackungsdesign
  • Fotografie
Frankreich

#3 Preis von 500 € für Anchor MilkBar

Fits very well with Anchor to develop great tasting healthy dairy snacking in convenient formats.

The idea of new texture like "milk mousse " is appealing as consumers want to experiment ligth but indulgent textures

Anchor

Favoriten der Community

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Anchor - Dairy Innovation Community

Treffe all die kreativen Teilnehmer des Wettbewerbs

42 Teilnehmer