Create a unique and reassuring diaper brand for mums!
Let’s meet Meng Zhang, a 28 year-old Chinese woman who just gave birth to her baby girl. From the moment she was pregnant, the baby got her full attention. When it comes to choosing a diaper brand, she is very cautious. She looks for a brand she can trust, and for her, it means products manufactured abroad. In fact, many Chinese mums feel that products “Made in Europe” are more reassuring than products made in Korea, Japan or the US.
Create a high-quality, trustworthy diaper brand that gives babies exactly what they want.
Format: A presentation with visuals and texts (maximum 3 pages)