eYeka's Creative Techniques

Use your creativity to the fullest!

At eYeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!

The techniques are inspired from Cracking Creativity: The Secrets of Creative Genius by Michael Michalko.

Share with us your own Creative Techniques! Contact us


Generating ideas

Generating ideas

A must read to think creatively.

Technique N°1

weniger als eine Minute read
Re-Phrasing the issue

Re-Phrasing the issue

How adding 3 words will help you focus on the key challenge.

Technique N°2

weniger als eine Minute read
Shake the words

Shake the words

How switching words will help you open your mind.

Technique N°3

2 Minuten read
Being schizophrenic

Being schizophrenic

How changing your point of view will open a new world of ideas!

Technique N°4

eine Minute read
Define your problem’s limits

Define your problem’s limits

How defining the problem boundaries will help you handle the challenge!

Technique N°5

eine Minute read
Question your challenge

Question your challenge

How easy it is to cover your problem with questions!

Technique N°6

eine Minute read
To enhance your creativity I believe you need to have an open mind, as someone once said “A mind is like a parachute, it works better when it’s open”. You need to be flexible in your approach, think laterally and understand that anyone can have a great idea!
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Markka - Designer Mitglied seit 2010
Play like a child

Play like a child

How your inner child has a role to play to solve challenges!

Technique N°7

eine Minute read
Become the challenge

Become the challenge

Identification can be a strong technique!

Technique N°8

eine Minute read
SCAMPER

SCAMPER

A 7-letter acronym as the basis of elaborating on ideas!

Technique N°9

2 Minuten read
Parameters variations

Parameters variations

Mixing keywords can help you find the Eureka!

Technique N°10

2 Minuten read
If I was to share a special way to become more creative yourself, I would say – get excited about creativity around you – notice it – by seeing it everywhere you focus yourself on it and you become it. You cannot be creative, without being excited by creativity!
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Markka - Designer Mitglied seit 2010
The Dreamer, the Realist and the Critic

The Dreamer, the Realist and the Critic

A little of role-playing will turn your head upside down!

Technique N°11

eine Minute read
Reverse everything

Reverse everything

Sometimes the opposite brings the light up!

Technique N°12

2 Minuten read
Paradox it

Paradox it

Linking resources and problems creates great ideas!

Technique N°13

eine Minute read